Mother-Daughter Lingerie Ad Stirs Controversy

A lingerie ad campaign featuring a mother and daughter lounging together in their underwear has sparked controversy.

New York-based lingerie and swimwear company The Lake and Stars' new ad features a gray-haired woman and her 19-year-old daughter laying around in their bras, panties and garter belts.

"These ads are highly suggestive," psychologist Dr. Nancy Irwin told FoxNews. "They are clearly designed to titillate consumers; mostly men. The incestuous and lesbian suggestions, with the phallic images of cactus and logs, are juvenile at best."

However, owner of the company, Maayan Zilberman, does not see any "shock value" here.

"We're surprised that people are reacting with such violently negative connotations such as incest, given that we were only making light of a healthy and beautiful relationship between two women," Zilberman said.

According to Zilberman, the mother and daughter duo are not models but neighbors of Zilberman's.

And that's not the only interesting part.

"They're always so loving and tender towards each other," Zilberman said. "That's what really drives the collection and what drives the photos: these women who are experiencing something that we're not necessarily experiencing. I wanted to present portraits of them so that people would see the chemistry that they have. I think it's really rare, you don't see a lot of that."

The images are certainly creepy and awkward, but do they really suggest incest?