Victoria Beckham Clothing Line Dumped By Stores
Victoria Beckham's clothing line is being pulled from shops due to poor sales. Fred Segal and Kitson have dropped Posh Spice’s DVB denim range following poor sales and a lack of promo work from the Spice Girl.
Kitson’s owner criticized the former Spice Girls reluctance to take part in in-store appearances to promote the denim line:,
“We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell."
